Martha Stewart Living Omnimedia, Inc., traded under the stock symbol, MSO, is a leading creator of original “how-to” content and products for homemakers and other consumers.  The company uses the extremely well-known “Martha Stewart” brand name across a wide range of media and retail outlets in order to provide consumers with the knowledge, products, and other resources they need to raise the quality of living in and around their homes.

Since her March release, Martha Stewart stock price has steadily been on the decline.  By the end of July 2005, the New York based multimedia company announced that its second-quarter loss had widened, weighed down by charges connected with the upcoming daytime television show.  The company expects operating losses to narrow at the end of 2005, as it begins to enjoy the benefit of a new syndicated television show as well as the continued improvement in advertising revenue to its flagship magazine.

In order to turn around its fortune, restore brand imaging, and perhaps increase the Martha Stewart stock price, the company has signed a number of deals ranging from new radio and television programming, to a new line of “how-to” home videos based on the company’s expansive programming library. The latest of these deals is with the Discovery Communications cable company, which plans to broadcast “Martha,” a television show being created by reality television genius Mark Burnett and set to release in early September, as well as a new home improvement reality series.  Additionally, the company plans to get more brand exposure from Martha Stewart’s version of “The Apprentice,” which will also air this fall.  Perhaps, with the increased exposure the new deals are sure to bring, we will see a rise in the Martha Stewart stock price.