Google’s stock price when it first went public was at $85 a
share. Since then Google stock prices have gone from $95.96 – to
an all time high of $317.80. For this last week ending July 2005,
Google stock prices have stayed at $286.99 - $292.84.
So – what is Google and why does it continue to enjoy brisk trading on
the net?
Google is actually a play on the word - "Googol", which is the
mathematical term for the numeral 1 followed by 100 zeros. This term
was coined by Milton Sirotta, and it became popular after it appeared
in the book, "Mathematics and the Imagination" by Kasner and James
Newman.
However, Google, Inc. the company with the postal address of 1600
Amphitheatre Parkway, Mountain View, CA 94043, is categorized as an
internet information provider.
On the company’s stock profile, it is states that it provides Web
search and online advertising services on the Internet.
It then expands on this theme by saying that its online services are
essentially advertising and global internet solutions on its website,
while its Intranet solutions are through an enterprise search
appliance.
Google has become the number leading Internet search engine in the
world. It is the search engine utilized by literally millions as they
search for information and answers from news publications, to shopping
websites for clothes, shoes and accessories, cars and houses, friends
and lovers or a phone number in the internet’s yellow pages.
You may be an indifferent internet surfer but chances are high that you
do recognize and have no doubt used the following Google products and
services: Google.com, Google AdWords, Google AdSense, and Google Search
Appliance.
What does each of these products do? Well – the Google AdWords
program is a service offered to advertisers as the vehicle in promoting
their products and services on the Web with targeted advertising.
The Google AdSense program is a service that delivers ads that are
relevant to the content on third party website owners.
The owners improve their ability to generate residual income while
enhancing the surfing experience of their users. What happens is a
surfer may see a Google ad. posted on a particular website. She or he
then surfer clicks on any of these advertisements and gets directed to
that website and the third party website owner earns a commission from
any sales generated by this click.
Google also offers surfers free email services called Gmail. Sign up to
receive one gigabyte of free storage together, with email search
capabilities and relevant advertising.
Google's aim as embodied in its mission statement is to organize the
world's information and make it universally accessible and
useful.
Who would think that this search engine, created in 1998 by two
students: Larry Page and Sergey Brin, their Stanford University dorm
room would quickly spread to and become the primary source for millions
of information seekers around the globe.
Given the quality of services that Google, Inc. offers internet users
and online businesses, its' no wonder Google's stock price keep trading
up high.
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