Fondos.Net - “All About the Blue Jet Stock”

“All About the Blue Jet Stock”

The Blue Jet Stock was initially offered in April 2002, during one of the airline industry’s worse financial periods.

But that’s not the only or most remarkable move this start-up airline carrier the JetBlue Airways, has done.

This is a story of a new comer entering the airline carrier business, using an innovative marketing strategy. In doing so, it virtually established a new playing field, by creating novel customer niches in the airline industry, keeping a narrow focus on its clients and paying keen attention to this market.

JetBlue Airways first entered the radar screen in February 2000, where it made its maiden lift-off at the New York's John F. Kennedy International Airport (JFK).

The services it offers, from the routes, to facilities are innovative and good old fashioned common sense. The focus clearly remains on the passengers’ comfort, ease and convenience at affordable airfares.

For stance, the JetBlue Airways offers a one-class service to customers, who’ll recline in leather seats, use headsets for free and watch DIRECTV a live, 24-channel satellite TV station, as they travel from more than 20 US cities and Puerto Rico. Keeping a special connection with their airline passengers is JetBlue Airways believes the reason why they are standing out and being patronized. A satisfied passenger is a walking advertisement and steady source of revenue.

The company’s reservations system is known to be efficient and this spells convenience for passengers. One can just log on to their website and book tickets online. Then pick-up the e-ticket up at their airline counters.

Although JetBlue flies to only 20 major cities, it does this with the use of small airports, which has resulted in shorter delays in take-offs and landings, a huge consideration for many passengers. So if you fly to Los Angeles, you’ll be landing at the Long Beach Airport, outside L.A.

In an age where major airline carriers such as Southwest Airlines with 31,000 employees, and 429 Boeing 737 jets, or Delta Airlines, with 69,150 employees and 547 jets, are continuously downsizing, JetBlue has a fleet of 50 airplanes and just over 5,000 employees. It is able to maximize maintenance of its fleet at reduced operating expenses, because it has only one kind of carrier the European Airbus A-320s.

Another reason for its successes, is its employees enjoy generous stock options, profit-sharing and employee benefits, although they have no union.

During the IPO in 2002, Jet Blue stocks were first offered at $27.00 a share. The values of these stocks have risen, dropped and today remains at a rather stable price.

This is because Jet Blue’s strategy at keeping passengers satisfied, is working. It keeps adding planes to service the more popular routes, adding more flights, while keeping the fares down.

All of these are good sound reasons why the Blue Jet Stock is a valuable investment.

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