Restricted stock units are becoming more and more popular with
both the issuing employers and the employees to whom they’re given.
Some very significant employers are either already giving restricted
stock to their staff instead of stock options or are actively
considering so doing. These companies include titans in their fields
such as Amazon and Microsoft. Restricted stock is usually restricted by
the date at which it can realized or sold. It’s considered a far better
motivation than a stock option for a couple of reasons. In the first
place, employees don’t fully understand the concept of a stock option -
they don’t realize that they have to do something to realized their
gain. Similarly, they quite often think that they’ve got to pay for the
stock they’re offered under the option arrangement.
With restricted stock units, it’s easy enough to undersigned that
there’s a date involved. Most employees will appreciate that they can’t
do anything with their issue until the date the restriction expires -
it’s a simple enough concept. On a financial level the restricted stock
issue has a more tangible benefit - a restricted stock issue can't lose
its entire value like a stock option can. Even if the stock price
falls, restricted stock will still hold some of its intrinsic value. A
stock option grant with a strike price of $10 has no value a all when
the stock trades below that figure. Restricted stock awarded when
trading at $10 is still worth $8 if that’s the market value.
The stock option will have lost its total value whereas the restricted
stock has only lost 20% of its value. One of the more important
advantages restricted stock has from a management point of view is that
it’s better at motivating employees to think and act like owners of the
business. When a restricted stock award vests, the employee who
received the restricted stock becomes a stock holder of the company -
this happens automatically, the employee needs take no action in the
matter. As a stock holder, this employee can now attend the annual
meeting and vote!
Ownership of part of the company is a powerful motivating tool in
trying to get employees to take the company's objectives on board - it
makes them more focused on meeting goals. Stock options, on the other
hand, do little or nothing to instil a sense of ownership or loyalty.
They’re viewed by most as a high risk gamble that has a potentially
great reward. An individual may very well invest a couple of years
helping a company grow and prosper when compensated for that time by
stock options. However, their loyalty is to raising the stock price so
they can sell the stock and make money - they have no loyalty to the
company or its future. Often, they will choose actions which raise
stock price in the short term, thus increasing their potential gain,
rather than taking a longer-term view that will genuinely help the
company in the long term.
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