Microsoft - one of the best known names on Planet Earth but
how many people would recognise the group of letters MSFT? MSFT is the
Stock Market Symbol for the Microsoft Corporation. When an investor
wants to check the current price of his stock, or find news of
companies in which he holds stock or perhaps is thinking about
investing in, he will go to an appropriate web site and, in the search
box, type the Stock Market Symbol of the company concerned. Next to
that, there’ll usually be check boxes asking the searcher to nominate
share price or news.
If the investor doesn’t know the stock symbol for the company he wants
to look up, there’ll commonly be another search option for him to find
it. There are numerous web sites offering services like that. The most
obvious ones are those of the stock exchanges themselves. NYSE (New
York Stock Exchange), the Toronto stock exchange, NASDAQ, the Paris
Bourse, London, Frankfurt, Hong Kong, Tokyo all have web sites that
will have the information sought. There are plenty of other places to
get stock prices and news too. Sometimes, the web pages of the
exchanges themselves can be a little daunting - too busy and perhaps
with far more detail than most people need or want. The option then is
the web site of a financial publication like the Wall Street Journal or
in Europe, The Financial Times (London) or La Monde (Paris). Then there
are the magazines like Businessweek and Investors Chronicle. Last in
the possibilities for finding news and prices of stock, are the
Internet Service Providers like AOL, Yahoo and of course MSN!
For the ordinary individual who holds a small number of shares in a
company, these Internet Portals are probably as good a place as any to
get information. Usually, the home page will offer a link to a
“Finance” or “Business” page which will then have stock market data (as
well as currency exchange rates) very prominently offered and in a
format that’s easy to use and understand. As it does every year,
Businessweek has collaborated with Interbrand, a leading brand
consultancy, to produce a list of the most valuable brand names in the
world. The formula they use is complex and involves both financial and
marketing factors. The resulting table, if not God to marketing
professionals, is at least the Archangel Gabriel. As usual, the most
valuable brand world-wide is Coca Cola with Microsoft in second place.
Stock in this giant of the computing industry is currently languishing
a little. Whilst the business is making very good profits, the brokers
and analysts are concerned that growth hasn’t been at the levels it
ought to for such a dynamic operator in such a dynamic activity.
Microsoft have been reported as suggesting that the company is already
so huge that spectacular growth is not a realistic proposition however,
there are plenty of new products and services in design and development
which will kick-start growth in 2006. If those predictions are proven
accurate, there may well be many more of us typing MSFT into the search
boxes of our browsers.
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