Probably. The auction technology EBay offers is singular, providing a unique method for the ordinary guy to bring his or her product to market and allow the market to set the correct price. There are entire industries built around this decade-old company.

Storefronts offer the novice who wants to auction items on EBay the services of the proprietor, who will get the best possible auction price and then ship the item and give the seller the money, minus a commission. Websites are sold there, often-bizarre pop culture can be found, and laws have been passed specifically to limit the items sold through this unique technology. And unique deals with other Internet success stories such as PayPal are sending EBay even further into the untouchable zone.

With this kind of world springing up around it, how can EBay stock prices go anywhere but up?

But there are competitors. It may be like RC trying to beat out Coca-Cola, but charities are starting their own websites to auction items off. Startup companies are offering cheaper rates and unique markets.

In the end, though, it’s like Dvorak trying to replace the Qwerty keyboard. Even though new technologies may be as good as or better than EBay, EBay has the current market, and will probably keep it. People know EBay; it has brand recognition. And they have histories on EBay, they know how to use its utilities, they know how to leverage it and make it work to their advantage.

You can almost certainly count on EBay stock prices remaining stable at the very least. It’s a good core to build your technologies stock portfolio around. And there may be more splits in its future, given another three or four years; their developers are working hard to build new and better technologies to run their business.