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Prudential Stock

Prudential is one of those names that’s always been there. The origins of the company go back into antiquity with mergers and acquisitions cropping up regularly over many decades to the extent that the true origins of the Prudential brand have been clouded almost to obscurity. At the same time, there are Prudential brands in other parts of the world which have no connection with the Prudential Financial Services based in New Jersey although they’ve all grown from the same original root stock. Prudential Financial Services provides insurance services for just about any situation to just about any person.
One of Prudential’s main areas of activity is in Retirement planning and it’s probably that for which it’s best know these days. It offers a complete range of products in this area including term life insurance, equity planning and estate planning. Typically of a financial institution of its standing, Prudential has an impressive portfolio of assets. At 31st March the total asset valuation under management stood at $496 billion making it one of the largest insurance operations in the world as well as the United States.
In fact, Prudential is active itself in many parts the world. Apart from the USA and Canada, it has business in Europe, mainly in the European Union, Latin America and the Far East. Prudential stock was first offered on the New York Stock Exchange on December 13th 2001. The opening price was $30 and apart from a dip after 9/11, growth has been steady to reach $67 currently. Sentiment amongst analysts however is mixed. Of fifteen brokers, seven were neutral, six recommend“buy” but only one was negative. Averaged out, this gives a mean just on the negative side of neutral. Target share values are $50 as a minimum, $71 as a maximum and $60.71 as a mean - these figures being calculated from suggestions from seven brokers. These indecisive reactions may be from a general feeling of uncertainty over the near future of the economy. Prudential’s main markets however are in the consumer areas where, whilst consumables themselves may suffer from economic uncertainty or downturn, “distress” purchases usually hold up reasonably well.
Insurance products aren’t commonly bracketed as distress purchases but perhaps they should be? Nobody buys insurance because they want it. Usually, somebody buys insurance, either because there’s some sort of external pressure (a clause in a rental agreement for example) or because a salesman has his arm twisted up behind his back and a knife stuck between his shoulder blades. If an individual is paying contributions to a retirement income scheme, especially if retirement looms on the horizon, he’ll find those contributions before he does anything else. In that respect, a weakening economy should have little effect on the prospects of a company like Prudential Financial Services. It’s true that the gross value of the company’s portfolio will be affected by any downturn in the market but again, that shouldn’t have a detrimental effect on profits, profitability and therefore share price.

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